In the competitive world of beauty, building a loyal clientele is key to long-term success. It’s not just about attracting new clients; it’s about keeping them coming back. In this blog post, we’ll share strategies for building and maintaining strong relationships with clients to ensure repeat business and referrals. Customer Service Excellence Providing exceptional customer […]

Entering the world of makeup artistry is an exciting journey, but it can also be fraught with challenges, especially for newcomers. To help you navigate this path successfully, we’ve outlined the top five mistakes new makeup artists often make and provided actionable advice on how to avoid them. 1. Pricing Errors One of the most […]

In the ever-evolving world of beauty and makeup artistry, standing out is crucial. Developing a signature style not only sets you apart but also creates a unique brand identity that attracts your ideal clientele. In this blog post, we’ll explore the importance of having a signature look, how to develop it, and effective strategies for […]

If you’re serious about making your mark and crafting your artistry dreams into a living reality, mastering the business side of your beauty career is non-negotiable! Here’s why – Reason #1: Creative Alone Won’t Cut It Anymore 🎨 Having the talent to create stunning looks is certainly important, but in today’s competitive market, creativity alone […]

Embarking on a freelance makeup artist career is a thrilling journey, but it’s not without its challenges. If you’ve ever felt daunted by the prospect of going solo in the beauty industry, rest assured, you’re not alone. In this guide, we’ll navigate the ins and outs of being a freelance MUA and most importantly – […]

I think I can speak on behalf of many of us when I say I’m not even over 2020, let alone ready for 2022! But however we may feel, it’s undeniable that a new year is just around the corner. There’s always something about the clock ticking to midnight and a new year arriving that […]

Dreaming of kickstarting a career in makeup – but finding that all available courses are just out of reach? At KLMA we have some discounts in place that are here to make your MUA career possible! Now’s your chance to get up to 50% off all our online courses. Plus, as an added bonus… our […]

One of the hardest things about growing your beauty business is actually betting on yourself and setting it up in the first place! It can be new and unfamiliar territory for a lot of people, and the fact that you’re reading this suggests you’ve already jumped this hurdle! Amazing stuff. The next step to moving […]

At KLMA, one of the courses that we are most proud of is Glambitious. Glambitious is an online coaching programme for female entrepreneurs and beauty biz enthusiasts that we designed to take the guesswork out of creating a successful beauty business. But to us, it’s also about so much more than that. It’s about owning […]