One of the hardest things about growing your beauty business is actually betting on yourself and setting it up in the first place! It can be new and unfamiliar territory for a lot of people, and the fact that you’re reading this suggests you’ve already jumped this hurdle! Amazing stuff. The next step to moving confidently in the direction of your success, is beginning to work on growth. A business can’t service without clients, and we want to help you get them. Today we are going to share with you 5 ways to grow your business quickly in order to help you on the way.
Here are some of the things you need to consider when growing your business quickly:
Become an Expert at What You Want to Offer
Becoming an expert at your specific service is vital to ensuring you can offer your clients the best possible experience. If you become the go-to expert in your area, your clients base will start to grow through word of mouth and you can feel confidence in the skills you have to provide.
However, you have to remember that becoming an expert doesn’t just happen overnight. You might need to take a course to refine your skills, practice lots on friends and family, or even add a new service to your resume to ensure you’re hitting all the boxes! If you’re unsure on where to start, a training course is a great way to kickstart your success because you’ll be learning from the best. They’ve done the hard work, so you don’t have to.
Understand Your Business Inside Out
There is so much that goes into fully understanding what your business does and the place it takes up in the beauty industry. When it comes to growing your business, it’s important to always remember just why you started it in the first place! Having a great understanding of this will continue to motivate you and pull you through, especially when times are hard. We can often get lost in the hard days, and begin to sink in overwhelm, so knowing why you started is important in order to push past that.
Knowing your business inside out will also help you to understand just how you can get to know your customers and offer the perfect service for them. Understanding your target audience will help you to navigate the business landscape, developing the right products and services to hit your niche and ensure you meet your clients needs to keep your diary fully booked!
Develop Magnetic Marketing Techniques
A robust marketing strategy is vital to growing your beauty business. There are numerous approaches that you can take, but 2 of the most important are social media and referral schemes.
Social media is a great way to advertise everything you offer without having to pay a penny. Post examples of your work on Facebook, Instagram or even Pinterest for free and you already have your own online portfolio. Posting regularly and interacting with your audience are key to building up a follower network around your business. Plan out your content in advance to make sure you have plenty to share, include call-to-actions in your captions so your followers know exactly what to do to support you, and consider adding as much value to posts as you think is viable.
If you need some help with your Instagram page, we have recently released a 0-10k eBook that is available to guide you through the inner workings of creating an Instagram, understanding your audience, and growing your page from the ground up.
Referral schemes are another great marketing technique that cost very little. These are built upon creating a credible reputation for your brand. When a client has a great experience with you, offer them incentives to recommend a friend! This will give them motivation to spread the word on all the amazing services you offer.
Improve your Self-Confidence and Mindset
When building a business, your own personal self-confidence and mindset are often put on the back-burner. In reality, these are the things we should nurture most of all! They are crucial to your success.
Taking care of yourself, both mentally and physically, are essential to that business magic you’re looking for. When you are feeling low or uninspired, try repeating some affirmations on a daily basis to reinstate that positive mindset. It’s always good to have a list or folder that contains all your achievements too! Looking back at how far you’ve come is so important if you want to move forward – both personally and professionally.
Looking after yourself first will benefit your business and career in the long run, we promise!
Get Clear on Your Finances
Your business finances are the backbone to continuity in your career. Believe us when we say there is no such thing as winging it. Perfecting your budget should really be high in your list of priorities to keep your beauty biz growing and thriving.
This involves developing a clear understanding of what money is coming in, what money is going out, and what you have available to spend on yourself and your business.
Budget planners, both online or in print, are a great way to plan these things in advance. When you are approaching business times of the year, like Christmas for example, you can then account for any additional spending in your budget!
If you need help with mapping this out – at KLMA we have also created a downloadable budget tracker as part of the business module on our online course. This has space for you to work out all your incomings and outgoings, to make sure you can allocate what you earn and don’t overspend unintentionally!
If you’re struggling to navigate the business world, don’t beat yourself up about it. We’ve been through one of the strangest 2 years that we will ever experience, and nothing seems to be as straightforward as we would like it to be!
As a way of helping our fellow female entrepreneurs and beauty biz owners continue to thrive towards the end of 2021 and into 2022… we’ve want to help you out.
First off, we want to invite you to our Pretty Money Masterclass. If you’re struggling with your business finances, this FREE masterclass will help you find clarity.
We will help you understand:
- The real reason why you aren’t seeing any progress in your business or your bank account & how to fix it!
- The one single thing holding you back from receiving the abundance available to you.
- How to stop worrying about where new clients will come from.
- How to attract more of the clients you actually want easily and effortlessly.
That’s not all.
At KLMA, we have also developed our very own online course for beauty-preneurs. Consider it a little helping hand on your journey to makeup success.
With top tips on magic marketing techniques that attract clients, budgeting information to keep your finances ticking over, and much more – we have everything you need to scale up your business. We’ve got you.
To find out more, visit the Glambitious section of our website HERE. With limited spaces remaining, take a step in the direction of a bigger and better future.