At KLMA, we are constantly preaching about the power of Instagram for makeup artists. Take it from us – social media should never be overlooked in your journey to success!
Instagram is the number one platform for beauty businesses (especially makeup artists!) as it can be a highly targetable, visual marketing channel for your brand AND an opportunity to build a loyal audience that grows with your business.
Providing users with the potential to network with others in your industry, as well as the opportunity to grow a community of clients – it’s no surprise that Instagram accounts are quickly becoming the new portfolios for beauty artists. Instagram doubling up as our own business hub allows us to share our work completely FREE of charge and keep all our followers updated each day. Social media really is where the magic happens.
If you’re still on the fence about the importance of Insta when it comes to your beauty journey, let us tell you about one of our favourite stories. This one really highlights just what social media could do for you!
Kylie Jenner is well-known as one of beauties power women, with her own cosmetics brand to her name. With her knowledge and interest in beauty, you would assume that finding her the perfect MUA wouldn’t have been an easy task. However, for Kylie, it was actually a walk in the park.
This was because she didn’t take a traditional route…
Makeup artist Ariel Tejada’s life changed forever when he got a message on Instagram from Kylie asking if they could work together. Just 20 years old at the time, he sent her his number and eventually made the trip out to LA to get Kylie ready for an event she was attending.
Now 25, Ariel hosts a range of celebrity clients including Kylie’s sister Kendall, Chrissie Teigen, and Pretty Little Liars star Shay Mitchell.
Instagram was the key in allowing Ariel’s life to change forever. If he wasn’t putting his work out there, he would never have been discovered by Kylie and given this opportunity to level up his career massively.
Now, it’s time to ask yourself an important question. How well are you utilising your Instagram platform as an MUA?
Because if you want big things with your future, it’s not just enough to show up.
At KLMA, we understand the power that Instagram can have. That’s why, as part of our online course for female entrepreneurs, we have an entire module dedicated to taking the guesswork out of social media for your biz.
Believe us when we say, your dream career doesn’t happen by accident. If Ariel hadn’t put the work in, and used social media to his advantage, he wouldn’t be in the position he’s in today.
Let us show you that success without overwhelm is possible, and things don’t have to be as hard as you think they do. We can help save you the headache and show you what it really takes to be getting your work noticed and having clients book your services constantly and consistently.
Alternatively, if you’re already happy with your platform but want to understand how to reach a larger audience, we also have an Instagram e-Book designed to guide you from 0-10k followers.
This guide is a step-by-step actionable workbook showing you exactly how to create an instagram platform that not only gains you a following and new client base but also converts into paying customers.
Featured image by Walt Disney Television via Flickr.