It’s time to take your future into your own hands with the magic of a good marketing strategy.

More than ever, social media is a fundamental tool that can be the key to networking and building your business as a Makeup Artist. Instagram in particular is the ideal visual tool that can work as an online alternative to your portfolio and help to boost you forward in your career.

Today, we are going to share some of the reasons why Instagram is such an important platform to use as a makeup artist…

It’s easy & free to use!

There really are no excuses. Instagram will give you access to a huge pool of potential clients without even charging you a penny. As a platform, it has one of the highest engagement rates giving you a great opportunity to interact with your audience.

In fact, as your Instagram begins to grow it can also become a source of income for you. Upon growing an audience, it is likely that brands may be open for paid or gifted collaborations.

You can create a unique identity for you or your business.

Working in a similar way to a print portfolio, you can choose how to present yourself on Instagram. By selecting your best work and sharing a range of content, you can solidify a unique brand identity based on what you share on your page. This will give clients a better idea of what they can expect! 

Share reviews from your clients.

Social media is a great base for you to share reviews from previous clients. Your following alone will help build your credibility as an MUA but sharing the experiences of your clients is a great way to continue to grow the trust amongst your audience.

Join a community of artists.

As well as sharing your own work, sharing work from your inspirations can help build a community of makeup artists in the same boat as you. By sharing the work of others, they may share your own work in return – helping you reach people beyond your usual follower base! 

Create a strong network of clientele.

With Instagram, all of your clients are just a click away. They can keep up to date with your work, availability, and can book in in a matter of minutes. Over time, you can establish a trusting network that will sustain other potential clients with confidence in your biz.

Instagram is a great opportunity to put your work and talent in front of people who you perhaps would be unable to reach alternatively.

If you are unsure on how to navigate your first steps on your social media journey, at KLMA we have designed a number of resources to give you the guidance you need.

Our 0-10k guidebook is Instagram rocket fuel for your business. The 42-page eBook covers everything you need to succeed on socials – from setting up your profile to developing content tailored to appeal to your unique audience.

This eBook is also available as a part of our online course Accelerate module. Designed for newly qualified artists, small business owners and beauty entrepreneurs the module is tailored to help you learn the business fundamentals and transform your career. Including content from understanding your business and managing your finances to Instagram growth and photographing your work we’ve got the answers to all your post-training questions to spotlight you in your industry.