We’re all guilty of loving that glow up feeling that makeup provides, with our favourite products always at hand to help us look and feel our best. However, the act of wearing makeup is often linked with negative connotations – like the pressure of looking a certain way or an expectation to cover up imperfections.

So, for that reason, today we wanted to shine a light on the other side – the lovely, look in the mirror and feel like you’re ready to takeover the world kind of side – and the benefits that makeup can bring. Because, believe us when we say, makeup does just as much good to us on the inside, as it does on the outside!

Makeup as an Enhancer of Natural Beauty

There has been a lot of research into the effects of makeup on self-confidence – with the lipstick effect even being developed by Harvard Medical School as a way of describing how wearing makeup can give individuals a confidence boost. This occurs as makeup helps us to feel more physically attractive and, in doing so, boosts our own feelings of self-esteem and personality.

This positive spin on makeup comes when we use it to enhance our own natural beauty, rather than let it define beauty as a whole.

But beyond enhancing our own natural beauty, there are a number of ways that the relationship between self-confidence and makeup could be important to you in other ways – especially in the day-to-day running of your biz…

Self Confidence & Business

As an MUA, self-confidence can often be the difference between plateauing and levelling up your career. You are your unique power – and the only way you can unlock your full potential is by realising what you are capable of.

Understandably, overcoming imposter syndrome and self criticism can be hard when starting your journey as an MUA, as there are so many other people on similar paths. This can fuel comparison and sometimes even jealousy, consequentially causing a lack of faith in yourself and your business.

If you don’t believe in your power as a beauty-preneur, how can you expect a client to?

Self-confidence is your superpower. But the magic can’t happen until you believe in yourself.

If you’re struggling to start or scale your business, or just feel like something is missing – take a step back and work out how you feel about yourself and your career. If you don’t truly believe that success is possible for you, then you won’t invest your time and energy into making it happen.

The most important thing to be done in any business is having faith in yourself to show up and do the work whilst being open to receiving the success & income you desire.

If you’re currently reading this and asking yourself how?? or are struggling to get over the first hurdle… we want to help.

At KLMA we have developed GLAMBITIOUS – an accelerator program designed to take the guesswork out of creating a successful beauty business. With a whole module dedicated to self-confidence and mindset, let us help you level up your life – and feel great about yourself while doing it!